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Monthly Archives: October 2013

Young shoppers are more optimistic

31 October, 2013 Leave a comment
From our latest CSI shopper research we found that young shoppers (30’s and under) are more optimistic when thinking about finances; not only about their own financial situation but also when thinking about the price of groceries in supermarkets. Whereas older shoppers express more negative views. Read More…


25 October, 2013 Leave a comment
Following on from our last blog about how sex is an unconscious driver, we wanted to explore gender differences. From a marketing point of view, it would be logical to think that sexual advertising is only relevant to men… However, a new study shows that women aren’t as immune to sexual. Read More…

Sex: the subconscious motivator

21 October, 2013 Leave a comment
Most of us might appreciate that sex is a powerful driver of our decisions, but would we ever be willing to admit it to others? Recent research by Young & Rubicam reveals that what we say is actually very different to what we are really thinking. This international research conducted in the. Read More…

Children influence what stores shoppers visit

7 October, 2013 Leave a comment
From a total of 1600 shoppers, our latest shopper research revealed that children play a part when shoppers are deciding where to buy their groceries from. Shoppers who have children appear to consider more factors when deciding where to do their food shopping. Single shoppers are mainly. Read More…

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