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Yearly Archives: 2013

Christmas shoppers are happy shoppers

20 December, 2013 Leave a comment
With the busiest retail day of the year approaching (Monday 23rd December )(Visa Europe) shoppers across the world are getting ready to stock up on their final bits and bobs for Christmas… but this isn’t just happening in store; shoppers are expecting to dig just as deep into their pockets. Read More…

Morrisons… have they got what it takes to convert shoppers online?

10 December, 2013 Leave a comment
With Morrisons ready to launch online in January, they could have the potential to share steal from other online retailers. Morrisons are putting a huge emphasis on freshness; which as we discussed in our previous blog, is what shoppers want! Currently only around 1/3rd of shoppers are shopping. Read More…

Aldi’s Secret to Success

25 November, 2013 Leave a comment
Our latest CSI findings revealed that shoppers are no longer just seeking cheap products… but also value for money. From our shopper research we also know that shoppers understand that getting ‘value for money’ is being able to buy high quality items at low prices. People who shop in Aldi are. Read More…

Keeping Shoppers Loyal

15 November, 2013 Leave a comment
Choosing a suitable grocery store is a big decision for shoppers. Depending on what their main needs are, determines which store they end up choosing. If the store meets these needs, shoppers will remain loyal to their chosen stores. However, if these stores fail to keep their shoppers satisfied.... Read More…

Young shoppers are more optimistic

31 October, 2013 Leave a comment
From our latest CSI shopper research we found that young shoppers (30’s and under) are more optimistic when thinking about finances; not only about their own financial situation but also when thinking about the price of groceries in supermarkets. Whereas older shoppers express more negative views. Read More…

SexBXL

25 October, 2013 Leave a comment
Following on from our last blog about how sex is an unconscious driver, we wanted to explore gender differences. From a marketing point of view, it would be logical to think that sexual advertising is only relevant to men… However, a new study shows that women aren’t as immune to sexual. Read More…

Sex: the subconscious motivator

21 October, 2013 Leave a comment
Most of us might appreciate that sex is a powerful driver of our decisions, but would we ever be willing to admit it to others? Recent research by Young & Rubicam reveals that what we say is actually very different to what we are really thinking. This international research conducted in the. Read More…

Children influence what stores shoppers visit

7 October, 2013 Leave a comment
From a total of 1600 shoppers, our latest shopper research revealed that children play a part when shoppers are deciding where to buy their groceries from. Shoppers who have children appear to consider more factors when deciding where to do their food shopping. Single shoppers are mainly. Read More…

Shoppers are converting from Branded products to Own Label products

18 September, 2013 Leave a comment
Our previous blog post discussed how shoppers are concerned about rising prices, it appears that shoppers may be attempting to counter this by converting to own label products. Shoppers are already moving away from branded products and they expect to be buying more own label (value and standard). Read More…

Shoppers are concerned about the rise of prices in their supermarkets

30 August, 2013 Leave a comment
From our latest CSI survey, it appears that shoppers are concerned about food prices rising over the next 12 months. 82% of the shoppers surveyed think the price of groceries will become more expensive in the next year. Whereas, only 6% of shoppers think prices will become cheaper!! 49% of. Read More…

Recent Articles

It's snowing and it's FRIDAY!

Read More

Our has been naughty again and raided the stationery cupboard! Who wants a mousemat? There's 5 to giveaway! - DM me your details!

Read More