What’s love got to do, got to do with it?

We all know the aim is to get more shoppers buying, but we can’t afford to ignore the challenges faced in getting them to buy again, and again. Browse, Buy, […]

How to Join the Dots of Multi-Channel Shopping

It’s accepted common knowledge that the internet has had a negative impact on the performance of brick and mortar stores. A new report from the University of Southampton, however, claims […]

Why You Should Stop Analysing Customers Who Already Buy Your Products

  We all know that the best shopper research takes place in-store, at the shelves, where the purchasing decisions are made. However, too many researchers focus only on the behaviour […]

I Scream for Ice Cream

Temperatures this summer may not have stayed where we’d like them to be, but in the UK the few heat waves saw sales for ice cream rise. Competition is high […]