Less is More: The Paradox of Choice

Imagine a display with 24 types of jam on it. Various flavours and promises of quality jump at you from every direction. There is so much choice and you simply […]

Experiential Shoppers and Meatballs – An Ideal Combination?

To understand your shoppers, you need to know who they are, and how they buy. In our last blog we discussed how well you know your shoppers, doing so in […]

Why Tony the Tiger really is G-r-r-e-at!

With the typical Stock Keeping Unit (SKU) in a supermarket having around a 1 in 500 chance of being bought, it’s never been harder to grab shopper’s attention than it […]