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Shopper Behaviour Research: Food Samples Can Make or Break New Products

Food samples are a powerful tool to raise awareness of your brand, but in the wrong hands, they can have little to no effect. Sampling is a great way to […]

How the Music You Play In-Store Can Affect Retail Shopper Behaviour

Many stores rely on radio stations to provide their in-store atmosphere, while others have a CD on loop. But with shopper behaviour heavily dependent on the store surroundings, is this […]