How Xtraview Interviews Offer Increased Shopper Insight

Every store is different, but they all have one thing in common: they can benefit from customer interviews. The shape and layout of a store sets the tone for the […]

How You Can Use Colour Theory To Alter Shopper Behaviour

Shoppers can be influenced, positively and negatively, by many aspects in-store. Colour is one element that can have a surprising effect on a shopper, with the ability to make products […]

How Analysis of Your Shop Layout Can Explain Customer Behaviour

Are your customers behaving in unexpected ways? They won’t tell you when things are wrong; you need to look at their body language, eye movement and shopping behaviour. By analysing […]