The Future of The Shopper

The growth of shopper insight has been rapidly accelerating, and shows no signs of slowing down, for the potential gains are proving to be far too compelling.  Not only does […]

Emotional Profiling – How To Align Your Brand With Shopping And Consuming

With the typical Stock Keeping Unit (SKU) in a supermarket having around a 1 in 500 chance of being bought by the next shopper entering the store, it’s now more […]