Welcome to the SBXL Blog. We provide genuine thought leadership.

BOGOF, Save, 2 For… Which Special Offer Is The Best?

Supermarkets bombard shoppers with special offers and discounts, but by doing so they are in fact just pouring profit down the drain and giving money away. So what is the […]

Shopper Insights

Shopper Insights are not only a critical component of strategy development, they are also essential to in-store tactics. The development of said shopper insights is often the first step (and […]

Defend Against Delisting!

In late 2015, supermarkets announced plans to slash their product lines by as much as 30%, which meant hundreds, if not thousands of brands faced the possibility of being delisted. […]

Are Supermarket Savings Schemes Changing Shopper’s Price Perceptions?

We’ve seen that shoppers are noticing supermarket’s efforts to slash prices…but the picture isn’t quite that clear…. Way back in 2014, we carried out some research into how well shoppers […]