Questions surrounding marketing effectiveness are persistent as brands continue to invest in traditional activities such as advertising and trade promotions. Yet brand loyalty, product innovation success and sales, remain elusive. […]
How Well Do You Know Shoppers?
May 10, 2016
In order to understand how to make an impact on shoppers, you need to know how they buy. For instance, 35% of all purchases are made on impulse, whereas ‘Grab […]
Shopper Marketing – A Journey
May 17, 2016
Shopper Marketing is not a fad, a tactic or a one-off exercise – it is a journey, and as with any journey companies need to have a clear idea of […]
Try This – You’ll Love It!
May 24, 2016
It’s no big secret that in-store sampling can be a powerful tool for connecting consumers with brands that you are trying to promote. It’s risk-free and it brings shoppers closer […]
How To Tell If An Agency Has The Credentials To Really Analyse Emotions
May 31, 2016
‘Emotion’ is the retail buzzword of the moment – but beware, this could mean many different things! Let’s start off by looking at what an emotion actually is; the brain’s […]