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The Use of Priming / Subliminal Advertising in Supermarkets

Have you ever heard a song on the radio, or caught a scent of someone’s perfume/aftershave which has reminded you of a specific person or past event? Well, these subtle […]

In-Store Awareness – Looking or Seeing?

There are significant differences between what shoppers see in-store, and what they look at. When someone sees something, they train their eyes on it and the brain then processes information […]

Price Perceptions

So, you’ve used all of your psychological price promotion knowledge to set the perfect price for your product – surely that’s all you can do to get those pounds rolling in? […]

Mirror Neurons – What Are They and How Do They Work?

Mirror neurons refer to a special group of neurons in the brain which fire not only when an individual executes a specific motor movement, but also when they observe one […]

Selling in Supermarkets: 5 Forgotten Methods

Grocery shopping is no longer the thrill it used to be, and while the shopper may not realise why the zest has gone from their experience in the aisle, they […]