Are Mass Sales a Thing of the Past?

In the UK, our staple winter sales have always been the Boxing Day and January sales, but with recent contenders such as “Black Friday” and “Cyber Monday” giving British shoppers […]

Context – Good Value or Not?

Adding value in-store with little more than a bigger sign and bold colours. Shoppers are credited with being somewhat smarter than is often the case. That isn’t singling out shoppers; […]

Psychology of Price Promotions

Getting your pricing right is vital to attracting shoppers and encouraging sales, but the route to this can also be psychological. Using our experience in the psychology of promotions, we’ve […]