Shopper Senses

Shoppers are known to use a number of senses in-store whilst shopping. In actual fact it is impossible not to receive constant input into the nervous system by way of […]

Shoppers vs. Buyers. What’s the Difference?

Some people use the words ‘shoppers’ and ‘buyers’ interchangeably, but the two words do not mean the same thing. Yes, both are interested in purchasing products, but their reasons for […]

‘Non-Buyers’ – Why You Shouldn’t Overlook Them

Non-Buyers are often just a millimetre away from being a potential purchaser – so don’t ignore them! With the new technology and techniques available today, we know more than ever […]

Turning Attention into Action

Are you just turning heads or are you getting meaningful attention in-store? There is a common misconception that turning the head of a shopper is the same as getting their […]