Get Ahead in Supermarket Retail in 3 Quick Steps

Now, more than ever before the one thing that retailers want to know is how to change the trading mindset from can’t and won’t to can and will. With sales […]

Shopper Modes

Shopping behaviour has been segmenting shoppers (not consumers) by their actions at a fixture in-store. This enables stores to better align their offering by the type of shopper buying their […]

In-Store Promotions: Ask The Psychologists, Not The Accountants

Once upon a time, I asked the following question: “Are you part of a £100 billion crime?”  If you run promotions as part of your trade marketing activity, then chances […]

It’s Only Words

Go beyond the words shoppers use and get to what they really mean. The vast majority of shopper and consumer research uses words as the medium by which researcher and […]