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What shoppers say and do are two different things

Fact: Shoppers are often many steps away from telling the truth when explaining to market researchers why they’ve chosen to buy. In a recent article by Dan Young, he explains […]

The Psychology of Categories: How to increase shopper satisfaction

We as humans need to categorise everything; whether it’s animals, colours, or products, categorisation is an innate part of our behaviour. Being able to chunk large amounts of information into […]

Want to know what 1000 shoppers are thinking? Now’s your chance.

Your chance to win a free Ask the Nation question by following us on LinkedIn – Click here. If you could ask 1000 shoppers anything you wanted, what would it […]