Are retailers at risk of just confusing shoppers?

In our previous blog we saw that shoppers are experiencing a lack of trust from supermarkets, our latest Continuous Shopper Insights research reveals that not only are shoppers experiencing a […]

SBXL’S CSI response to Asda and Sainsbury’s fall in sales

Earlier this week Asda declared a decrease of 1.6% in sales since the last quarter and Sainsbury’s reported a £290 million half year loss. It has been suggested that supermarkets […]