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Supermarket price wars

Supermarkets are currently feeling threatened by the rise of Discounters Aldi and Lidl, and retailers (such as Tesco and Morrisons) are endlessly announcing price cut strategies in order to fight […]

Should Supermarkets alter their strategy?

Our previous blog Supermarket Price wars discussed how retailers are slashing prices in order to compete with their Discounter rivals. Despite Discounters becoming a bigger threat to Supermarkets with the […]

Morrisons’ shoppers are the most price conscious

Morrisons announced further price cuts in order to compete with Discounters and to counter their fall of 7.1% in sales. Despite Morrisons’ best efforts to provide shoppers with low prices, […]