Children influence what stores shoppers visit

From a total of 1600 shoppers, our latest shopper research revealed that children play a part when shoppers are deciding where to buy their groceries from. Shoppers who have children […]

Sex: the subconscious motivator

Most of us might appreciate that sex is a powerful driver of our decisions, but would we ever be willing to admit it to others? Recent research by Young & […]


Following on from our last blog about how sex is an unconscious driver, we wanted to explore gender differences. From a marketing point of view, it would be logical to […]

Young shoppers are more optimistic

From our latest CSI shopper research we found that young shoppers (30’s and under) are more optimistic when thinking about finances; not only about their own financial situation but also […]