When you need better answers to your research questions, speak to SBXL

Join 62% of the leading FMCG brands who’ve already benefited from more than £2 Billion additional sales opportunities generated by SBXL

SBXL - Experts in understanding the why behind the buy

SBXL methodologies help brands & retailers engage with shoppers in-store at the fixture and online. Which ones are right for you?

Research Objectives
What is an insight?
Rules of Research
Output & Reporting
In-store execution

Very few people really understand why shoppers do what they do. By why we mean their purpose, cause or belief – Do you? Why should your brand exist? Why should shoppers pick your brand? And why should you care?

Here at SBXL we recognise that not all insights come from studying what shoppers do, many are identified by uncovering why they do it!

Find out more about our tools below.

Filming Based Shopper Observation

This is just about the only research tool to effectively analyse non-buyers in-store: Who are they, and at what point do they disengage from the category?

Intercept Interviews In-Aisle

Claimed behaviour can be both misleading & plain wrong. We separate fact from fiction & tell you why shoppers buy & why some don't.

Unaccompanied Shops

A running commentary from the shoppers themselves provides a more revealing alternative to the somewhat invasive 'accompanied shop', or 'shop-along'.

Mobile Eye-Tracking

See your brand through the eyes of shoppers. What do they look at in-store, and why?

Shopper Groups

When you want to quickly know what shoppers think, SBXL shopper groups enhance focus group flexibility with authentic shopper thoughts & perceptions.

Ultimate Path to Purchase Analysis

Compare and analyse your brand across 12 different metrics. From its ability to gain attention on shelf, through pack design and category layout to price and promotion.

Pack Testing

SBXL packaging research incorporates all we have learned from 20 years of studying the behaviour and minds of shoppers to help you win on the battleground of the shelf

App Based In-Store Observation

In the moment data collection allows for instant research output. Fieldwork in-store today & shopping behaviour analysis back with you tomorrow!

Online Shopper Research

SBXL are the pioneers of webpage psychological analysis and have amassed a database of more than 450 specific web browsing insights.

Virtual Reality Shopping

Our VR is less virtual & more real: We take an established research tool & use psychology and behavioural expertise to do it better.

Shopper 101
Shopper Emotions
Psychology of Promotions
Hire a Psychologist For a Day

Shopper 101

This introductory ½ day workshop is designed to help you understand your shopper. As a direct result of this highly entertaining & enlightening session you’ll know how to sell more products to more shoppers more often.

There has never been a more important time to understand shoppers & shopping. Traditional marketing activity is becoming less effective, so more & more purchase influence happens in the store itself.

Arranging your own Shopper 101 workshop couldn’t be easier.

Contact us for an informal discussion about what you’d like to learn.
We’ll generate a bespoke workshop structure and running order.
You simply approve our workshop design and leave the rest to us.
We’ll then deliver an engaging session to you, your team and trading partners (if required).

Shopper Emotions

We are now running highly engaging ½ day workshops covering what emotions are & how to align shopper feelings with your brand. Emotions direct & colour people’s attitudes & perceptions by selecting what attracts & holds attention. In the constant battle to gain the attention of shoppers, let emotion give your brand a significant advantage.

Revealed: How the power of emotional appeal far outweighs rational thought.
Exposed: Why shoppers rely much more on emotional perceptions than real world facts & product benefits.
Confirmed: Once shoppers become emotionally hard wired to a brand, they represent a loyal source of future sales & revenue.

Arranging your own Emotions workshop couldn’t be easier.

Contact us for an informal discussion about what you’d like to focus on.
We’ll generate a bespoke workshop structure and running order.
You simply approve our workshop design and leave the rest to us.
We’ll then deliver an engaging session to you, your team and trading partners (if required).

You directed us at clear insightful and pertinent questions – Ones which we couldn’t answer and we need to. It is just what was required.

PM Category Controller

Psychology of Promotions

Get much more from your promotional spend. We are offering a highly engaging & enlightening ½ day workshop covering how shoppers process numbers, prices & promotions, both consciously & sub-consciously.

Discover how to dramatically improve the attraction of your promotional messaging so that it drives more footfall to an aisle, category or brand. Learn to adapt your promotions to optimise sales without impacting as heavily on margin.

Arranging your own Psychology of Promotions workshop couldn’t be easier.

Contact us for an informal discussion about aspects and areas you’d like to focus on.
We’ll generate a bespoke workshop structure and running order.
You simply approve our workshop design and leave the rest to us.
We’ll then deliver an engaging session to you, your team and trading partners (if required).

Hire a Psychologist For a Day

Spend an enlightening day in the company of a leading shopper psychologist. Get to ask all things relating to the mind of the shopper. Discover what makes shoppers tick & why.

Discuss everything from POS to packaging, & from promotions to propensity to purchase.

Arranging your own Shopper Psychologist session couldn’t be easier.

Contact us for an informal discussion about what you’d like to focus on.
We’ll generate a bespoke structure and running order.
You simply approve our proposed agenda and leave the rest to us.
We’ll then deliver an engaging session to you, your team and trading partners (if required).