Every customer is an individual. At Shopping Behaviour Xplained, our specialist understanding of shopper behaviour will empower your business to create positive, more engaging shopper experiences.
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Research objectives
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What is an insight?
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Rules of research
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Output & Reporting
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In-store journey
Very few people really understand why shoppers do what they do. By why we mean their purpose, cause or belief – Do you? Why should your brand exist? Why should shoppers pick your brand?
Here at Shopping Behaviour Xplained, we recognise that not all insights come from studying what shoppers do, many are identified by uncovering why they do it!
Find out more about our tools below.

Detailed shopping behaviour analysis

In-aisle Discussion

Solo Shops

Shopper Groups

Ultimate Path to Purchase Analysis

Pack Testing

App Based In-Store Observation

Online Shopper Research

Virtual Reality Shopping
Our Workshops
This introductory ½ day workshop has been designed to help you understand and engage with your shopper. As a direct result of this session you’ll know exactly what your customers want and need from your brand.
There has never been a more important time to understand shoppers & shopping. Traditional marketing activity is becoming less effective, so more & more purchase influence happens in the store itself.
Arranging your own Shopper 101 workshop couldn’t be easier.
- Contact us for an informal discussion about what you’d like to learn.
- We’ll generate a bespoke workshop structure and running order.
- You simply approve our workshop design and leave the rest to us.
- We’ll then deliver an engaging session to you, your team and trading partners (if required).

Understand how to make your promotional messaging more engaging so that it drives more footfall to an aisle, category or brand, and learn how to adapt your promotions so that they are easier for shoppers to understand and mentally process.
Booking a psychology of promotion ½ day workshop couldn’t be easier.
- Contact us for an informal discussion about aspects and areas you’d like to focus on.
- We’ll generate a bespoke workshop structure and running order.
- You simply approve our workshop design and leave the rest to us.
- We’ll then deliver an engaging session to you, your team and trading partners (if required).
For an in-depth insight into shopper behaviour including everything from POS to packaging, & from promotions to shopper satisfaction – hire one of our leading shopper psychologists for the day.
Arranging your own Shopper Psychologist session couldn’t be easier.
- Contact us for an informal discussion about what you’d like to focus on.
- We’ll generate a bespoke structure and running order.
- You simply approve our proposed agenda and leave the rest to us.
- We’ll then deliver an engaging session to you, your team and trading partners (if required).