Our solo shops solution is based on an informative observation of the shopping process, as it happens, from shoppers themselves. It has been designed to be less invasive than a ‘shop-along’ but deliver the same information – what are the most important prompts & obstacles when it comes to engaging with your brand.
Understand what shoppers really want to be able to make the best, final purchase decision.
- Pre-recruit real shoppers, in-store on genuine shopping missions.
- Innovative techniques help to better understand the needs of your shopper at fixture.
- Work with each shopper individually, to provide a detailed review of their own experience.
- Ensure a clear understanding about what is most important to shopper’s in-store.
- Establish the true importance of price & promotion
- Allow you to understand if and why shoppers switch to and from brands at fixture
- Understand what shoppers really want to be able to make the best, final purchase decision?