Unaccompanied Shops

What are the all-important triggers and barriers to purchase

Unaccompanied Shops

A revealing commentary of the shopping process, as it happens, from shoppers themselves. Qualify what influences decision-making in-store, at fixture. Find out the most important triggers & barriers to buying your brand.

Why you should use SBXL unaccompanied shops as opposed to the more invasive ‘shop-alongs’

  1. Human working memory forgets how we decide in just 18 seconds
  2. Shoppers are notorious for ‘inventing’ the most plausible decision hierarchies
  3. Emotional decision making often occurs outside of consciousness
  • Real shoppers, recruited in-store on actual shopping missions.
  • They are left to shop the category totally uninterrupted.
  • Advanced techniques then uncover their thought processes at fixture.
  • Each shopper provides a detailed commentary of their own behaviour.
  • What is most important to shoppers at the moment they make their purchasing decisions?
  • Do price & promotion really influence?
  • Why do shoppers switch between brands at fixture?
  • What lies behind the final purchase decision?
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