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| Shopping research from Shopping Behaviour Xplained
One of the reasons that we are so effective in providing clients with powerful new insights is that we use filming based observation for a significant proportion of our fieldwork
- Film clips of real shoppers, really shopping offer an extremely powerful communication tool
- The human eye processes just 5% of what it sees - So how good is naked eye observation?
- Film based observation allows multiple viewing, in slow motion and zoomed right in close
- Choose to film the entire footfall or a predetermined number of shoppers
- We analyse what shoppers really do, not just what they say or think they do
- Filming based observation provides detailed analysis of purchasers AND non-purchasers
95% of human behavior is automatically managed and controlled by the sub-conscious part of the brain. In other words, most of what we do, we just don't know we do. But if every aspect of the behaviour is captured on film... |
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Our state of the art eye tracking
technology helps you
measure the true impact of packaging,
promotions and other in-store activity.
Read more… |
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