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| New, the Unaccompanied shop from Shopping Behaviour Xplained Ltd
Yes that’s right, Shopping Behaviour Xplained Ltd have launched the Unaccompanied shop – A revolutionary new research service
Traditional accompanied shop
- Interviewer shadows shopper
- Invasive research methodology
- Rationalised comments from shoppers |
Unaccompanied shop
- Shopper is left to shop naturally
- Non invasive methodology
- Genuine sub-conscious insight |
Why is the Unaccompanied shop so powerful?
- The human working or short term memory retains information for no more than 18 seconds.
- 95% of decision making is controlled by the sub-conscious part of the brain.
- The Unaccompanied shop reminds the shopper and their memory of what they actually did.
- Shoppers then reveal why they really behaved in a certain way based on what they often didn’t even realise they really did.
To find out how it works in more detail, simply call 01827 56970 or click here. |
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Our state of the art eye tracking
technology helps you
measure the true impact of packaging,
promotions and other in-store activity.
Read more… |
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