| The 6 modes of shopping behavior
We have recently undertaken a large self-funded piece of shopping behavior research that studied the different ways people shop. 6 distinct shopping modes were identified and their individual characteristics uncovered, studied and logged.
Stage 1 of the project has now been completed and we now have a limited number of potential dates when we are available to present the findings.
Presentation contents
- The 6 modes of shopping.
- How to identify each individual shopping mode.
- Discover how to subtly change shopping modes.
- Develop a behavior based approach to in-store marketing activity.
This research has helped us to pinpoint the precise moments when stores and brands alienate shoppers and lose custom as a direct result. Contact us to arrange for a no obligation presentation of our findings. |
