|
| Recommendations based on shopping behavior analysis
Our shopping behavior analysis and human communication expertise arent only used in retail. We also add value by understanding the needs of clients.
- Shoppers are time poor So are clients.
- Shoppers have different representational systems So do clients.
- Consumers and shoppers are different things We endeavour to understand the needs of the research buyer and all other stakeholders.
- There is an ongoing relationship between a shopper or consumer and a store or product We aim to develop the same with clients.
- Shoppers can choose where to invest their time, attention, emotion and money We recognise that clients can choose too, and so we try harder.
The majority of shopping behavior is deeply rooted in habit and conditioning. Our aims are to analyse the components of shopping habits and then to either work with them or to change them. The same can be said for how we approach our relationships with clients. We try to understand the corporate culture and then become part of it. However, were not afraid to challenge when necessary! |
|
|
| |
 |
Our state of the art eye tracking
technology helps you
measure the true impact of packaging,
promotions and other in-store activity.
Read more… |
|
|
 |
