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| Shopping behavior research and POP testing
Considering the cost of POP and the price of retail space, an investment in shopping behavior research is both logical and beneficial.
- Realise the strengths of existing units before they are superseded by new designs.
- Identify possible further improvements by testing new
designs at prototype stage.
- Reduce the risk of wasted expenditure.
- Incorporate shopping behavior considerations into design briefs.
- Produce more store staff friendly and shopper focused
POP furniture.
- Compare the performance of your POP with any competitor displays in-store.
We’ve helped to improve the performance of numerous POP fixtures, simply by factoring in shopping behavior analysis and considerations. Contact us and ask how our recommendations have helped generate many millions in extra profits from a single research project |
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Our state of the art eye tracking
technology helps you
measure the true impact of packaging,
promotions and other in-store activity.
Read more… |
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