FREE SRP presentation
Retail research experts from over 22 countries convened in London to provide insights into the minds of shoppers and the retail market, in an effort to help retailers and brands adapt to the current economic climate.
With consumer confidence and the state of the economy declining, the conference brought together experts from retailers, brands and research organisations to discuss how best to adapt to the changing market.
Speaking about the impact of shelf ready packaging (SRP) on the shopper experience and the opportunities it presents, Phillip Adcock from Shopping Behaviour Xplained and Danielle Pinnington from ShopperCentric were nominated for the ESOMAR Excellence Award for Best Paper. Their animated presentation provided insights into how this seemingly innocuous recent development of store planning can have an enormous impact on the shopper.
If you want to unleash the true potential of your SRP, please contact us to discuss eligibility criteria for our FREE SRP research presentation
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