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Supermarket Shoppology — The definitive guide to shoppers and shopping
Just how are purchasing decisions made, what lies behind them and how can you tap into the customer's mind to become a smarter retailer?
At last, a chance to get inside the mind of your customer and understand why they do or don't purchase is unveiled in Supermarket Shoppology, a book launched by a leading UK emotions analyst, Phillip Adcock - founder of shopper research company Shopping Behaviour Xplained (SBXL).
The book gives practical advice to retailers and brands, with explanations of the instincts, emotions, processes and needs which, although tens of thousands of years old, still exert a powerful force on the decision making process of shoppers.
Supermarket Shoppology utilises years of research by Phillip, coupled with his vast knowledge and experience of human psychology and shopper behaviour, to bring an easy-to-read, practical guide to retailers.
Find out about:
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The evolutionary instincts that drive shopper decision making
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The techniques that retailers and brands use and the impact they have on shoppers
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How to most effectively communicate with shoppers in-store at the moment of truth
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The fantastic opportunities brands and retailers have right now
For retailers, brand owners and marketers, this book will illustrate how purchasing decisions are made, what lies behind them and as a direct result, how to sell more, cross sell and up sell more efficiently.
The book offers the retail professional insights and explanations as to why shoppers do what they do. Anybody who is connected to the process of taking payment in a traditional bricks and mortar store will benefit from putting into practice what's described in this book. It sets out to accomplish something unique in bringing together the latest learnings regarding how the human brain, mind and body function and distilling them down into everyday understandable language.
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