Eye Tracking
By tracking shopper’s eye movements, we are able to define what attracts their attention, what they find visually interesting and what they just don’t see. Compare what shoppers see, the amount of time they look and what they later recall. As a result, get a deeper understanding of the real impact of in-store communication
So what will eye tracking deliver?
- Category signposts
- Visual cues
- Hot spots (fixations)
- Dwell times (duration)
- Scan paths (navigation)
- Facings analysis
- Packaging insights
To find out how it works in more detail, book a no-obligation demonstration or to find out just how affordable this service can be, simply call 01827 56970 or click here.
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