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| Converting the shopping behavior footage
Shopping Behaviour Xplained Ltd have developed a unique software application (C-BAS) that quickly converts video footage into computer data. The combination of C-BAS and skilled operators leads to much more cost effective shopping behavior analysis.
- Our research methodologies delve deeper and really ‘get under the skin’.
- We can dissect and examine every aspect of the product selection or rejection process in-store.
- C-BAS is a very accurate software application that can even record shopping behavior activity times to the precise second.
- We present clients with a full debrief presentation, supporting video clips and a summary of the spreadsheet data.
- C-BAS saves time by quickly converting film into data
- Time and Cost savings are both passed on the clients.
Because humans can only process approximately 5% of what they see, we combine expert behavioral analysis with all the necessary hardware and software to make sure that clients get the full picture.
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Our state of the art eye tracking
technology helps you
measure the true impact of packaging,
promotions and other in-store activity.
Read more… |
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