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| Category research and shopping behavior analysis
Shopping behavior research and analysis provides a vital human aspect to the science of category management.
- Compare the conversion rate (visitors to sales) for your brand with that of other brands in the same category.
- Evaluate different category merchandising and study
the impact on shoppers.
- Create more efficient category layouts.
- Negotiate more effectively with an armoury of powerful shopping behavior insights.
- Develop powerful arguments for specific space requirements and positions on shelf.
- Quantify the true value of gondola ends and other promotional hot spots.
Leading retailers are championing greater efficiency in-store and there is a major drive towards SRP (shelf ready packaging). Our shopping behavior analysis uncovered some unforeseen shopper related issues. Contact us for a more detailed discussion about this and any other category management questions you may have. |
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Our state of the art eye tracking
technology helps you
measure the true impact of packaging,
promotions and other in-store activity.
Read more… |
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