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| Banking studies using shopping behavior research
Shopping Behaviour Xplained have used their expertise to help create more effective and customer efficient banking environments. We’ve helped to dramatically improve
customer flow in-branch by introducing more sophisticated traffic management.
- We introduced a literature merchandising strategy that could reduce
the spend on brochures by 75%.
- Our advice helped improve the performance of promotional messages in branches.
- We developed a more shopper friendly migration strategy away from tellers.
- Our analysis identified savings of £5,000 per branch by identifying ineffective POP.
- We quantified the locations for in-store TV and indicated the best format of content.
As part of our work in the financial services sector, we had to convince bankers to think more retail. This we were happy to do and have developed a series of workshops and train the trainer initiatives. Contact us for more information. |
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Our state of the art eye tracking
technology helps you
measure the true impact of packaging,
promotions and other in-store activity.
Read more… |
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